Always pay attention to conversions and ROI with your local marketing.
ROI is the ratio of your costs to your profits. With Google AdWords, the bigger your quality score, the lower your Cost Per Click and Cost Per Conversion.
To boost your ROI with all PPC campaigns, you first ought to start assessing conversions. Once you’ve achieved that, you can analyze your ROI to make sure that the dollars you spend on advertising are becoming profits for your business.
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